The Natural History of the Development of What Went on in the Field

question 6

Multiple Choice

The natural history of the development of what went on in the field, how the researcher interacted with subjects in the field, and the problems he/she encountered, is termed ______.

• A) conflexivity
• B) reflexivity
• C) superflexibility
• D) truths

---

Definitions:

Off-Peak Pricing

Pricing strategy that offers lower prices during times of decreased demand to stimulate consumption.

Capacity Management

Integrating the service component of the marketing mix with efforts to influence consumer demand.

Intangible

Non-physical assets or qualities that cannot be easily quantified or touched, such as intellectual property or brand reputation.

Intangibility

The characteristic of services that makes them unable to be touched, seen, tasted, heard, or felt in the same manner that physical goods can be sensed.