When You Want Respondents to Make Only One Choice, the Fixed-Response

question 67

Multiple Choice

When you want respondents to make only one choice, the fixed-response categories must ______.

• A) overlap
• B) allow all respondents to select one or more options
• C) force all respondents to choose more than one option
• D) not overlap

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Definitions:

Market Attractiveness

The degree to which a market is appealing to a company, considering factors like size, profitability, and competition.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.

Market Attractiveness

An evaluation metric used to assess the potential for profit and success in a particular market or segment, considering factors like size, growth, and competition.

Product Quality

A measure of the inherent or assigned characteristics of a product that determines its degree of excellence compared to others of a similar nature.