When Several Questions Are Used to Measure One Concept, the Responses

question 40

Multiple Choice

When several questions are used to measure one concept, the responses may be combined to take the sum or average of the responses in order to create a(n) ______.

• A) reliability measure
• B) index
• C) reverse code
• D) idiosyncratic variation

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Definitions:

Fixed Expenses

Costs that do not fluctuate with the level of production or sales, such as rent or salaries.

Annual Sales

The total revenue generated from goods or services sold by a company during a fiscal year.

Advertising Budget

The amount of money allocated by a company to spend on advertising campaigns over a specific period.

Selling Price

the amount of money charged to the customer for a product or service, determined by considering cost, market demand, and competition.