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Two Matters May Undermine the Validity of a Phone Survey

question 54

Multiple Choice

Two matters may undermine the validity of a phone survey: not ______ and not ______.


Definitions:

Sales-Cost Ratio

A metric used to evaluate the effectiveness of sales efforts by comparing the cost of achieving sales to the amount of sales generated.

Overnight Trips

Short travel or journeys that involve staying away from home for one night, often for business or leisure purposes.

Criterion

A standard, rule, or test by which something can be judged or measured, often used in decision-making or evaluation processes.

Core Principles

Fundamental beliefs or values that serve as the foundation for behavior, decision-making, and actions within an organization or individual's life.

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