If a Survey Could Possibly Have Any Harmful Effects for the Respondents

question 14

Multiple Choice

If a survey could possibly have any harmful effects for the respondents, these should be ______.

• A) glossed over so as not to affect the outcome of the research
• B) withheld from participants until after the research is concluded
• C) played down so as not to frighten participants
• D) disclosed fully in the cover letter or introductory statement

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Definitions:

Equity Multiplier

A financial leverage ratio that indicates the portion of a company's assets that are financed by shareholders' equity.

Net Profit Margin

A financial metric that shows the percentage of revenue remaining after all operating expenses, interest, taxes, and preferred stock dividends have been deducted from total revenue.

Gross Margin

The difference between sales revenue and the cost of goods sold, representing the profit before deducting operating expenses.

Accounts Receivable Turnover

A financial metric indicating how many times a business collects its average accounts receivable during a period, reflecting credit sales efficiency.