Maytag Has Been Called "The Rolls-Royce of Washers and Dryers

question 17

Multiple Choice

Maytag has been called "the Rolls-Royce of washers and dryers." Maytag markets Neptune,a high-tech machine,at a substantially higher than regular washer price.This is an example of:

• A)cost leadership.
• B)differentiation.
• C)cost focus.
• D)focused differentiation.
• E)consumer focus.

---

Definitions:

Food Deprivation

The lack of adequate nourishment over a sustained period, which can lead to numerous physical and psychological maladies.

Hunger

A physiological response indicating the need for food intake due to energy depletion in the body.

Homeostasis

The process by which living organisms regulate their internal environment to maintain a stable, optimal condition despite external changes.

Need

A requirement for something because it is essential or very important.