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Explain the Reasons Behind the Failure of the Visionary Strategy

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Essay

Explain the reasons behind the failure of the visionary strategy of Volkswagen from becoming the number one automaker in the world.


Definitions:

Short Run

A period in which at least one input in the production process is fixed, limiting the ability to change production levels significantly.

Total Cost

The sum of fixed and variable costs incurred by a business in producing a certain level of output.

Short-Run Average Total Cost

Short-run average total cost is the total cost of production (fixed and variable costs) divided by the total output produced, calculated when at least one factor of production is fixed.

Economies

The large set of interrelated production and consumption activities that aid in determining how scarce resources are allocated.

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