Which of the Following Is Not an Advantage of Using

question 31

Multiple Choice

Which of the following is not an advantage of using sales promotions?

• A)provides a tangible incentive to buyers
• B)provides accountability to marketing managers
• C)enables company to build its database
• D)builds long-term brand awareness
• E)develops relationship with customers

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Definitions:

Legitimate Authority Figures

Individuals who are recognized and respected for having lawful or moral power and control within a given context.

Electric Shocks

A sudden discharge of electrical energy through a part of the body, often used for medical therapy or as a laboratory method of study.

Obedience Studies

Research exploring the extent to which individuals comply with the commands of an authority figure, famously exemplified by Stanley Milgram's experiments.

Mood Contagion

The phenomenon where an individual's mood or emotions can influence those of others around them.