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Starbucks dispatches "Chill Patrols" in the summertime to pass out samples of ice-cold Frappuccinos to overheated commuters during rush hour in busy metropolitan areas.This is an example of "point-of-dirt" sampling.
Cultural Sensitivity
The awareness, understanding, and respect for cultural differences and the ability to effectively interact with people from diverse backgrounds.
Objective
A specific, measurable, achievable, relevant, and time-bound goal that guides actions and decisions in various contexts.
Standardized Procedures
Established methods and protocols used consistently to ensure reliability and validity in processes or experiments.
Debriefing
A process following a research study or assessment where participants are given full information about the purpose and procedures, and any deception is revealed.
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