Which of the Following Is Not Characteristic of Mass Marketing

question 8

Multiple Choice

Which of the following is not characteristic of mass marketing?

• A)Product benefits do not typically include home delivery.
• B)Advertising is used to generate an immediate inquiry or purchase.
• C)Repetition of ads is the key to awareness and remembering.
• D)The customer perceives relatively little risk.
• E)Purchase action is deferred.

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Definitions:

Fortune 500 Corporations

An annual list compiled and published by Fortune magazine that ranks 500 of the largest United States corporations by total revenue for their respective fiscal years.

Female Employees

Women who are employed by an organization, company, or business, and are part of the workforce.

Americans with Disabilities Act

The Americans with Disabilities Act (ADA) is a civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places that are open to the general public.

Licensed Pilot

A person who has been officially authorized to operate an aircraft following the fulfillment of specific criteria.