Some of the World's Most Memorable Advertising Campaigns Have Achieved

question 92

Multiple Choice

Some of the world's most memorable advertising campaigns have achieved success because they originate from an idea that is so big that the campaign offers opportunities for a seemingly unlimited number of new executions.Such a campaign is said to have:

• A)"life."
• B)"legs."
• C)"love."
• D)"fun."
• E)"toes."

---

Definitions:

Clayton Act

An antitrust law enacted in the United States to prevent anticompetitive practices and to promote competition.

Code of Ethics

A set of principles and guidelines designed to help professionals conduct business honestly and with integrity.

Company Expectations

The standards and objectives set by a business that it expects its employees and operations to meet.