Why Is the "Big Idea" Easier to Illustrate Than Define

question 50

Essay

Why is the "big idea" easier to illustrate than define? Explain the importance of big ideas in advertising strategy.

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Definitions:

Audition

A trial performance by an actor, singer, musician, or dancer to demonstrate suitability for a role, part, or position.

Prospective Cohort

A research study that follows a group of individuals over time to determine how their exposures affect their outcomes.

Retrospective Cohort

A study that looks back at a group of individuals who share a common characteristic or experience over a certain period to assess the effect of certain variables on outcomes.

War Injury

Physical or psychological harm caused to individuals as a result of armed conflict.