Even in the Face of Such Tough and Growing Competition,Adidas

question 39

Multiple Choice

Even in the face of such tough and growing competition,Adidas still enjoys high brand loyalty among older Europeans.The company recruits young people and pays them to wear Adidas shoes in public.This is an example of:

• A)local advertising.
• B)pattern advertising.
• C)global advertising.
• D)advocacy advertising.
• E)image advertising.

---

Definitions:

Schematic Representation

A simplification or abstraction of a concept, object, or process that highlights essential features while omitting unnecessary details.

Episodic Representation

The cognitive process of storing and retrieving personal experiences as discrete, temporally dated sequences of events.

Information Processing

The methods by which individuals perceive, analyze, manipulate, and store information.

Cognitive Development

The process by which individuals perceive, think, and gain an understanding of their world through the interaction of genetic and learned factors.