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Dell's Rise to a Leading Position in the Global PC

question 3

Essay

Dell's rise to a leading position in the global PC industry was based on Michael Dell's decision to bypass conventional channels by selling direct and by customizing computers.Discuss the importance of channel innovation,giving examples of piggyback marketing in emerging markets.


Definitions:

Excitation Transfer

A psychological process where arousal from one event is transferred and can intensify the emotional response to another event.

Misattributed Arousal

A situation in which an individual incorrectly attributes the source of their emotional or physiological arousal to the wrong stimulus or event.

AIM Instrument

The Ambient Ion Monitoring Instrument, used for detecting and measuring ions in the atmosphere; if not related to atmospheric science, then NO.

Shaky

Characterized by trembling or lacking stability, often used metaphorically to describe uncertain situations.

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