Gray Markets Impose Several Costs or Consequences on Global Marketers,which

question 13

Multiple Choice

Gray markets impose several costs or consequences on global marketers,which does not include:

• A)damage to channel relationships.
• B)dilution of exclusivity.
• C)free riding.
• D)reputation and legal liability.
• E)increased product demand.

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Definitions:

Overbooking

The practice of selling or booking more seats or reservations than available capacity, used in industries like airlines and hospitality to account for cancellations.

Optimization

The process of making something as fully perfect, functional, or effective as possible, often through mathematical models in operations research.

Upset Customers

Upset customers are individuals dissatisfied with a product or service, potentially leading to complaints or negative feedback.

Unutilized Assets

Resources or assets within a business that are currently not in use, production, or generating revenue, often representing a potential inefficiency or opportunity for optimization.