Luxury Good Marketers Found a New Way to Combat Gray

question 100

Multiple Choice

Luxury good marketers found a new way to combat gray market imports into the United States.In March 1995,the U.S.Supreme Court let stand an appeals court ruling prohibiting a discount drugstore chain from selling Givenchy perfume without permission.The distinctive packaging of the perfume is also protected by the U.S.copyright law.The ruling implies that:

• A)Givenchy can only be sold in copyrighted packages.
• B)Costco and Walmart will no longer be able to sell Givenchy.
• C)Costco and Walmart will be able to sell Givenchy with authorization.
• D)gray marketers will be able to market with authorization.
• E)discount drugstores cannot market a product resembling Givenchy's perfumes.

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Definitions:

Robinson-Patman Act

A United States federal law that prohibits anticompetitive practices by producers, specifically price discrimination.

Price Discrimination

The practice of selling the same product or service at different prices to different customers, not based on differences in costs.

Retailers

Businesses that sell goods or services directly to consumers.

Clayton Act

A U.S. antitrust law, enacted in 1914, aimed at promoting fair competition and preventing monopolies by prohibiting certain anti-competitive practices.