Global Marketers Must Understand the Importance of Visual Aesthetics Embodied

question 57

Multiple Choice

Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product,label,or package.Which of the following statements is not true regarding the use of color in selected countries?

• A)The yellow color on Caterpillar's earthmoving equipment is acceptable worldwide.
• B)Packaging aesthetics are particularly important to the Japanese.
• C)The color white is associated with death and bad luck in some Asian countries.
• D)The red Marlboro color had to be changed in some Asian countries.
• E)The Chinese consider the color red to be lucky.

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Definitions:

Notes Payable

A written agreement where a borrower agrees to pay back a lender a specific amount of money, often with interest, by a certain date, recorded as a liability in financial statements.

Interest Expense

The cost incurred by an entity for borrowed funds, often reported on the income statement.

Annual Instalment

Regular payments made once a year to pay off a debt or an obligation.

Financial Liability

A financial liability refers to the obligation to pay money to another party, typically arising from borrowing money, purchasing goods or services on credit, or other financial agreements.