Examlex
What are brands,and what are their functions in global marketing? How do brands develop their image,identity,and equity? Are global products and global brands the same?
"Weak" Situations
Contexts in which social norms and expectations are not well defined, allowing for a wider range of behaviors.
Personal Characteristics
Individual attributes, including personality traits, habits, and physical features, that define or distinguish one person from another.
Fundamental Attribution Error
The tendency to overestimate the effect of disposition or personality and underestimate the effect of situation in explaining social behavior.
Situational Factors
External influences that affect an individual's behavior and decision-making process in various environments.
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