Maslow's Hierarchy of Needs Provide a Useful Framework for Understanding

question 45

Essay

Maslow's hierarchy of needs provide a useful framework for understanding how and why local products and brands can be extended beyond home-country borders.How can Maslow's needs hierarchy be used in global marketing?

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Definitions:

Quality

The standard of something as measured against other similar things; a degree of excellence.

Harmony

A state of agreement, consistency, or congruence between parts, individuals, or groups, often resulting in a more effective or pleasant outcome.

Efficiency

The ability to achieve a goal or perform a task with the minimum amount of effort, time, and waste.

Pay Raise

An increase in an employee's salary or wages, often awarded for performance, longevity, or cost of living adjustments.