Colgate's Total Is a New Toothpaste Brand Whose Formulation,imagery,and Consumer

question 91

Multiple Choice

Colgate's Total is a new toothpaste brand whose formulation,imagery,and consumer appeal were designed from the beginning to translate across national boundaries.Which strategy did Colgate use with Total?

• A)product-communications extension
• B)product extension-communications adaptation
• C)product adaptation-communications extension
• D)dual adaptation
• E)product innovation

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Definitions:

Moon Illusion

A visual illusion where the Moon appears larger near the horizon than it does while higher up in the sky.

Size Constancy

A perceptual phenomenon where the perceived size of an object remains constant despite changes in the distance from which it is viewed.

Motion Parallax

A depth cue in visual perception where objects closer to the observer move faster across the visual field than objects further away.

Interposition

A visual cue in which an object partially blocks the view of another, indicating the first object is closer to the viewer.