The Corporate Development Team at Virgin Evaluates More Than a Dozen

question 102

Multiple Choice

The corporate development team at Virgin evaluates more than a dozen proposals each day from outside and within the company.When assessing new-product ideas,they look for all of the following except:

• A)synergy with existing Virgin products.
• B)pricing and return on investment.
• C)marketing opportunities.
• D)if the idea "uses or abuses" the Virgin brand.
• E)aesthetic attributes of competitors' products.

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Definitions:

Learning

The acquisition of knowledge or skills through experience, study, or by being taught.

Selective Looking

Focusing visual attention on selective aspects of the environment while ignoring others, a form of selective attention.

Attention

The concentration of awareness on some phenomenon to the exclusion of other stimuli.

Memory Process

The series of processes involved in the encoding, storing, and retrieving of memories.