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What Are Some of the Pitfalls in Assessing Market Potential

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What are some of the pitfalls in assessing market potential and choosing target markets or segments?


Definitions:

Romantic Relationship

A bond between two people characterized by emotional and usually sexual affection.

Reproductive Potential

The biological capability to reproduce, involving factors like the viability of gametes, fertility, and general health influencing the success of reproduction.

Good Health

A state of complete physical, mental, and social well-being, not merely the absence of disease or infirmity.

Sexual Strategies Theory

The theory that men and women have different short-term and long-term mating strategies.

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