What Is Psychographic Segmentation,and How Do Marketers Use It in Targeting

question 62

Essay

What is psychographic segmentation,and how do marketers use it in targeting different world markets?

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Definitions:

Technology Leader

Refers to an individual or organization that possesses advanced technological capabilities and sets trends in innovation.

Management By Objectives (MBO)

A management strategy in which managers and employees collaboratively set clear, measurable goals with defined deadlines, then monitor progress and outcomes.

Rational System

A concept in organizational studies that views organizations as purposeful and orderly systems designed to achieve specific goals through rational planning and structured processes.

Personal Commitment

An individual's dedication and pledge to a cause, activity, or goal, often reflecting deep personal values and ethics.