Colgate Total Toothpaste Is Positioned as the Brand That Addresses

question 64

Essay

Colgate Total toothpaste is positioned as the brand that addresses all aspects of oral health.Such positioning is very important from a business point of view.How does positioning help in deciding on a marketing strategy? What are the differences between using "attribute or benefit" and "quality and price" as positioning strategy?

Identify how problem recognition triggers consumer research and decision-making.

Explain the role of information search in the consumer decision-making process.

Describe the influence of low involvement and environmental cues on consumer purchasing.

Articulate the impact of consumer hyperchoice on decision making.

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Definitions:

Sunflower Oil

A vegetable oil extracted from the seeds of the sunflower plant, often used in cooking and in food products.

Idiopathic Illness

A disorder or condition that arises spontaneously or for which the cause is unknown.

Oropharynx

The portion of the pharynx behind the oral cavity.

Lymphatic Tissue

A part of the body's immune system, consisting of a network of tissues and organs that help rid the body of toxins and waste.