Marketer's Should Be Aware of the Impact of Self-Reference Criterion

question 36

Multiple Choice

Marketer's should be aware of the impact of self-reference criterion (SRC) and other cross-cultural assumptions.The advantages of such awareness include all of the following except:

• A)it can enhance management's willingness to conduct market research.
• B)it can enhance management's receptiveness to research findings.
• C)it can help marketer's contradict "tried-and-true" marketing experience in other markets.
• D)it can ensure that the research effort is designed without any bias.
• E)it can ensure that the research effort is not affected by home-country findings.

---

Definitions:

Spruce

A genus of coniferous trees found in northern temperate and boreal regions, valued for their wood and ornamental uses.

Adaptations

Changes or processes through which organisms or species evolve to become better suited to their environment.

Store Water

The process of collecting and retaining water for future use, crucial in areas with limited or seasonal rainfall.

Distillation Process

A method of separating mixtures based on differences in their volatilities in a boiling liquid mixture.