A Marketer of Breakfast Cereals Might Send Researchers to Preselected

question 71

Multiple Choice

A marketer of breakfast cereals might send researchers to preselected households at 6 A.M.to watch families go about their morning routines.The client could also assign a researcher to accompany family members to the grocery store to record their behavior under actual shopping conditions.This type of research method is considered as:

• A)focus group.
• B)invasion of privacy.
• C)consumer panel study.
• D)factor analysis.
• E)observation.

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Definitions:

1960s

A decade marked by significant cultural, political, and social changes worldwide, often associated with civil rights movements and counterculture.

1950s

A decade spanning from January 1, 1950, to December 31, 1959, often characterized by post-war economic growth, technological innovation, and distinctive social norms.

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A residential facility for individuals who require constant nursing care and have significant deficiencies with activities of daily living.

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Public thoroughfares in urban areas, often paved and lined with buildings, facilitating vehicular and pedestrian traffic.