Suppose Apple Has Collected Extensive Survey Data About Its New

question 22

Multiple Choice

Suppose Apple has collected extensive survey data about its new iPhone,and respondents have rated it on 20 different features and benefits.Now researchers want to reduce the amount of data to a few underlying dimensions.Which data analysis technique should the researchers use?

• A)analogy
• B)conjoint analysis
• C)factor analysis
• D)multidimensional scaling
• E)cluster analysis

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Definitions:

Detailed Notes

Comprehensive and carefully recorded observations or summaries that capture the essential aspects of a subject or event.

James Madison

An American statesman, diplomat, expansionist, philosopher, and Founding Father who served as the fourth president of the United States from 1809 to 1817, known as the "Father of the Constitution."