Campbell Is the World's Largest Soup Company,commanding About 80% of the U.S.canned

question 89

Multiple Choice

Campbell is the world's largest soup company,commanding about 80% of the U.S.canned soup market.However,the company has a presence in only 6% of the world's soup markets.Russians eat 32 billion servings of soup each year,and the Chinese consume 300 billion! By contrast,Americans eat 15 billion servings each year.Sensing a huge opportunity,Campbell has dispatched teams to observe Russian and Chinese habits.This type of interpretation and decision is based on:

• A)demand pattern analysis.
• B)income elastic analysis.
• C)time series displacement.
• D)polycentrism.
• E)comparative analysis.

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