A Market Research Study of Soft Drink Consumption and Distribution

question 72

Multiple Choice

A market research study of soft drink consumption and distribution in Hungary commissioned by an American company indicated that soft drinks were available in drugstores.However,Western-style drugstores do not exist in Hungary.This illustrates an important issue in global marketing research,namely:

• A)inflated data.
• B)using convenience samples.
• C)market estimation by analogy.
• D)comparability of data.
• E)using multidimensional scaling.

Utilize effective strategies to make messages clear and understandable to the audience.

Acknowledge the impact of distractions on listening effectiveness and identify methods to mitigate them.

Demonstrate an understanding of the physical and mental preparation required for effective listening.

Recognize the importance of summarizing and paraphrasing in achieving effective communication.