As Part of Their Alliance Relationship,Northwest Airlines and KLM Royal

question 38

Multiple Choice

As part of their alliance relationship,Northwest Airlines and KLM Royal Dutch set air fare prices jointly and coordinate flight schedules.Normally,such behavior would be considered harmful to competition,but the U.S.government has granted the two airlines special exemptions from laws concerning:

• A)intellectual property.
• B)antitrust.
• C)jurisdiction.
• D)licensing.
• E)arbitration.

Analyze strategic channel alliances and their relevance in global marketing and distribution.

Understand the use and benefits of strategic partnerships in channel distribution, particularly in global markets.

Recognize specific industry practices related to distribution and marketing channel strategies such as in pharmaceuticals.

Understand the various types of distribution channels and their characteristics.