The Lesson That SRC (Self-Reference Criterion)teaches Can Be Summarized As

question 79

Multiple Choice

The lesson that SRC (Self-Reference Criterion) teaches can be summarized as:

• A)a person's perception of market needs is framed by others cultural experience.
• B)the perceptual blockage and distortion about cultures are hard to reduce.
• C)an unbiased perception is a vital and critical skill in global marketing.
• D)an unconscious reference to one's cultural values is critical in global marketing.
• E)the prior success and ethnocentrism can override the SRC.

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