One of the Basic Elements of Sociologist Everett Rogers Study

question 50

Multiple Choice

One of the basic elements of sociologist Everett Rogers study on the diffusion theory is the concept of an "adoption process." The first step in this adoption process is:

• A)interest.
• B)evaluation.
• C)trial.
• D)adoption.
• E)awareness.

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Definitions:

Temporary Accounts

Accounts that track transactions within a fiscal period and are reset to zero at the start of the next period, including revenues, expenses, and dividends.

Owner's Drawings

Withdrawals of a company's earnings by the owner for personal use, affecting the owner’s equity account in a separately held business.

Accumulated Depreciation

This accounts for the total depreciation expenses charged against a fixed asset since it was put into use, reflecting the decrease in value of the asset.

Income Summary

An account used in the closing process that summarizes revenues and expenses for a period, determining the net income or loss.