A New Digital Cassette Recorder from Philips Was a Market

question 30

Multiple Choice

A new digital cassette recorder from Philips was a market failure,in part because advertisements did not clearly mention the fact that the product could make CD-quality recordings using new cassette technology while still playing older,analog tapes.This is an example of:

• A)relative advantage.
• B)communicability.
• C)compatibility.
• D)complexity.
• E)divisibility.

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Definitions:

Harley-Davidson

A motorcycle company in the United States famed for producing heavy bikes intended for long-distance riding on highways.

SWOT Analysis

An analytical framework that evaluates an entity's strengths, weaknesses, opportunities, and threats to support strategic planning.

Repositioning

The strategic process of changing the perceived image, identity, or position of a brand or product in the consumers' minds.

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in that market.