Prahalad and Hammond Have Identified Several Assumptions and Misconceptions About

question 71

Multiple Choice

Prahalad and Hammond have identified several assumptions and misconceptions about the "bottom of the pyramid" (BOP) that need to be corrected.All of the following mistaken assumptions are correct except:

• A)the poor are too concerned with fulfilling basic needs to "waste" money on nonessential goods.
• B)the goods sold in developing markets are so expensive that there is no room for a new market entrant to make a profit.
• C)the poor have no money.
• D)people in BOP markets cannot use advanced technology.
• E)global companies that target BOP markets will be criticized for exploiting the poor.

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Definitions:

Ultimate Truth

A concept or belief representing an absolute reality that transcends relative, subjective experiences.

Individuative-Reflective

A stage of faith development proposed by James Fowler where an individual critically examines their beliefs and values, leading to a more personal and internalized faith.

Diathesis

Underlying predispositions to some disease or abnormal condition.

Affective Disorder

A type of psychological disorder that involves mood disturbances, such as depression or bipolar disorder.