Nike Dropped Its Well-Known Tag Line "Just Do It" in Advertising

question 71

True/False

Nike dropped its well-known tag line "Just do it" in advertising women's clothing in Europe and replaced it with slogan "Here I am" since college-age women in Europe are not as competitive about sports as men are.

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Definitions:

Immediate Benefits

Advantages or positive effects that can be realized quickly after implementing a decision or action.

Political Bias

A preference or inclination that influences judgment or decision-making, favoring or disfavoring certain political parties or ideologies.

Public Bureaucracies

Organizations within the public sector governed by a fixed set of rules and structured hierarchically, tasked with implementing government policies.

Public Choice Theorists

Economists and political scientists who study how public decisions are made, applying theories and methods of economics to analyze political behavior and decision-making.