The Former Chairman of Nestlé Recently Told an Interviewer: "We

question 63

Multiple Choice

The former chairman of Nestlé recently told an interviewer: "We are food and beverages.We are not running bicycle shops.Even in food,we are not in all fields.There are certain areas we do not touch.Also,we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically?

• A)customer value
• B)competitive advantage
• C)focus
• D)myopia
• E)policy of dealing only with Swiss businesses

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Definitions:

Business Users

Individuals or entities that utilize information, services, or products for business purposes, as opposed to personal use.

Financial Statements

Formal records of the financial activities and position of a business, person, or other entity, presented in a structured manner for easy understanding.

Corporation

A legal entity recognized by law as separate from its owners, with the ability to own assets, incur liabilities, and sell shares.

Retained Earnings

Accumulated net income that a company has not distributed to its shareholders as dividends, reinvested in the business.