Coke's Worldwide Success Is Based On

question 56

Multiple Choice

Coke's worldwide success is based on:

• A)adaptation of the marketing mix.
• B)standardization of the marketing mix.
• C)selected elements of the marketing mix.
• D)using local sales force and vending machines.
• E)using existing local infrastructure.

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Definitions:

Multibranding

The marketing strategy that involves a company using two or more brands to market similar products or services to different segments.

Target Markets

Particular segments of prospective customers that a business targets with its marketing strategies and actions.

Wholesaler

An individual or business entity that distributes products in bulk at reduced rates, primarily to retailers instead of selling them directly to end-users.

Multibranding

A marketing strategy that involves a company using two or more brands to offer the same or similar products within the same market.