The Pressure for Globalization Is So Intense That Even Leading

question 50

True/False

The pressure for globalization is so intense that even leading pharmaceutical companies such as Pfizer,Merck,Novartis,and Squibb have little choice but to engage in global marketing.

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Definitions:

Small Business

An independently owned and operated company that is limited in size and revenue depending on the industry.

Corporate Social Responsibility

A business approach that contributes to sustainable development by delivering economic, social, and environmental benefits for all stakeholders.

Economic Power

The capacity of a party (whether a nation, corporation, or individual) to influence or control economic activities, including market forces, production, and financial resources.

Social Power

The ability of an individual or group to influence the behavior, beliefs, or attitudes of others within a social context.