​Match Each Term with the Appropriate Definition

question 9

Multiple Choice

​Match each term with the appropriate definition.
-​double-blind,placebo-controlled food challenge

• A)adverse reaction to a normally harmless substance in food that involves the body's immune system
• B)body tissues that provide protection against bacteria,viruses,and other substances identified by cells as harmful
• C)adverse reaction to a normally harmless substance in food that does not directly involve the body's immune system
• D)substance in food that is identified as harmful by the body and elicits an allergic reaction from the immune system
• E)proteins the body makes to combat allergens
• F)substance released in allergic reactions that causes dilation of the blood vessels,itching,and hives
• G)serious allergic reaction that is rapid in onset and can cause death
• H)autoimmune disease characterized by inflammation of the small intestine lining related to genetically based intolerance to gluten
• I)test used to determine the presence of a food allergy or other adverse reaction to a food
• J)disorder characterized by reduced digestion of lactose due to low availability of lactase
• K)term for gastrointestinal symptoms resulting from consumption of more lactose than can be digested with available lactase

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Definitions:

Total Available Market

The overall revenue opportunity available or total demand for a product or service within a market.

Entrepreneur-Intended

Describes a person or action deliberately aimed at creating new ventures or businesses, typically with a plan and intention to grow.

Market Sizing

A method of estimating the number of potential customers and possible revenue or profitability of a product or service.

Customer Base

The group of customers or consumers who repeatedly purchase the goods or services of a business, forming the foundation of the company's sales.