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​Match Each Term with the Appropriate Definition

question 33

Multiple Choice

​Match each term with the appropriate definition.
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Definitions:

Existing Products

Products that are currently available in the market, as opposed to new or upcoming products.

Home Country

The country in which a person was born and usually raised, or where a company is headquartered.

Global Marketing Strategy

A strategy used by transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.

Transnational

Pertaining to activities, operations, or companies that extend beyond or operate across national boundaries.

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