Examlex
Social influence is defined as encouraging a change in behavior that was caused by real or imagined external pressure.
Skimming Pricing
A pricing strategy where a firm charges the highest initial price that customers will pay and lowers it over time as the demand at the higher price decreases.
Target Return
A pricing strategy where the price is set based on a targeted return on investment for a product or project.
Bundle Pricing
A pricing strategy where multiple products or services are sold together at a single price, often at a discount compared to purchasing each item separately.
Standard Markup
The typical percentage added to the cost price of goods to determine the selling price.
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