The One Area Where the 2008 Obama Campaign Clearly Outperformed

question 11

Multiple Choice

The one area where the 2008 Obama campaign clearly outperformed the McCain campaign was

• A) the presidential debates.
• B) the use of new media.
• C) tailoring the ad campaign to issues in the news.
• D) playing the expectations game.

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Definitions:

Contestable

Subject to disagreement or debate; not definitively settled and open to challenge.

Communication Scholars

Researchers and academics who study the processes, practices, and effects of communication in various contexts, including interpersonal, group, and mass media communication.

Positivist Worldview

A philosophical point of view which assumes that everything can be scientifically observed or logically verified.

Critical Worldview

An approach that critically examines societal structures and norms, questioning power dynamics and ideologies.