Match Each Term with the Appropriate Definition

question 35

Multiple Choice

Match each term with the appropriate definition.
-​dietary supplements

• A)non-digestible carbohydrates that serve as food for and promote the growth of beneficial microorganisms in the small intestine and colon
• B)also called botanicals
• C)combinations of prebiotics and probiotics that interact in ways that generally benefit both and the health of the host
• D)live microorganisms which resist digestion,and when administered in adequate amounts of appropriate strains,confer health benefits to the host
• E)any products intended to supplement the diet

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Definitions:

Marketing Channel

A marketing channel consists of the individuals, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption.

Basic Product

The essential features or the core benefit that a consumer receives from a product, excluding any additional features, branding, or packaging.

Vertical Marketing Systems

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.

Contractual

Relating to, secured by, or involving an agreement between two or more parties, especially one enforceable by law.