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Intellectual privacy is recognized as a protected asset in the United States. _________________________
Behavioral Targeting
A marketing strategy that uses consumer activity data to customize the advertising content they are shown, enhancing relevance and effectiveness.
Cookies
Small data files stored on a user's computer by websites to remember preferences and track online behavior, often used for targeted advertising and improving user experience.
Browsers
Software applications used to access and navigate the internet.
Ethnographic Research
A data-collection method that sends trained observers to watch and interact with a subject population in their natural environment.
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