In Pugh's Study, Parents ______

question 6

Multiple Choice

In Pugh's study, parents ______.

• A) from the lower class understood children's desire to belong through the consumption of goods; but parents from the upper class did not equate consumption with belonging
• B) in the upper class sought to provide their children with goods in order to establish the divide between their children and children from lower classes
• C) sought to limit their children's consumption to prevent their children from becoming "spoiled"
• D) from both classes understood the consumptive desires of their children as representative of belonging

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Definitions:

Cultural Differences

The variations in the practices, customs, and behaviors of different societies or groups of people.

Motivation

The combination of forces that drive people to satisfy their needs.

Psychographics

The study of personality, values, opinions, attitudes, interests, and lifestyles of people, used in market research.

Demographics

Statistical data relating to the population and particular groups within it, often used for marketing, policy-making, and social research.