TABLE 1-1 The Manager of the Customer Service Division of a Major

question 48

Multiple Choice

TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "How would you rate the quality of your purchase experience with 1 = excellent, 2 = good, 3 = decent, 4 = poor, 5 = terrible?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

Human Tendencies

Innate or universal patterns of behavior typically observed across the human species.

Core Traits

Fundamental personality characteristics that are believed to be relatively stable and consistent across various situations.

Psychodynamic Approach

A psychological perspective that examines how unconscious processes and childhood experiences influence behavior and mental states.

Quantitative Science

A scientific approach that focuses on quantifying phenomena through numerical data and statistical methods.