TABLE 1-1 The Manager of the Customer Service Division of a Major

question 63

Multiple Choice

TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "What brand of DVD player did you purchase?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

Optimist

An individual who tends to maintain a hopeful and positive outlook on life and its challenges.

Realist

A perspective or individual focused on accepting situations and facts as they truly are without relying on speculative or idealistic views.

Psychoneuroimmunologists

Scientists who study the complex interactions among the nervous system, mental states, and the immune system.