TABLE 1-1 The Manager of the Customer Service Division of a Major

question 59

Multiple Choice

TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "What is your age at last birthday?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

Memory Study

An investigation or research focused on understanding various aspects of memory, including its processes, types, and factors affecting its accuracy.

Dinosaurs

Dinosaurs were a diverse group of reptiles that lived during the Mesozoic Era, ranging from small feathered creatures to the largest land animals that have ever existed.

Heuristic Approach

A problem-solving strategy that employs a practical method, not guaranteed to be optimal, perfect, or rational, but sufficient for reaching an immediate goal.

Analytic Approach

A method of problem-solving by breaking a complex topic or substance into smaller parts to gain a better understanding of it.