TABLE 3-12 Given Below Are the Rating and Performance Scores of 15

question 137

Short Answer

TABLE 3-12
Given below are the rating and performance scores of 15 laptop computers.

-Referring to Table 3-12, what is the sample covariance between the performance scores and the rating?

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Definitions:

Psychographic

Refers to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Demographic

Statistical data relating to the population and particular groups within it, often used in market research to identify and target specific market segments.

Market Segment

A group of individuals or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.