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TABLE 4-1
Mothers Against Drunk Driving is a very visible group whose main focus is to educate the public about the harm caused by drunk drivers. A study was recently done that emphasized the problem we all face with drinking and driving. Four hundred accidents that occurred on a Saturday night were analyzed. Two items noted were the number of vehicles involved and whether alcohol played a role in the accident. The numbers are shown below:
-Referring to Table 4-1, what proportion of accidents involved alcohol and a single vehicle?
Actual Behaviour
The observed actions or reactions of an individual in a given situation, as opposed to intended or theoretical behavior.
Theory of Reasoned Action
A psychological theory that explains an individual's behavior based on their intention to perform the behavior, which is influenced by their attitudes and subjective norms.
Predicting Behaviour
The process of forecasting individuals' future actions based on past and current behavior patterns, often used in psychology and marketing.
Original Fishbein Model
A psychological model developed by Martin Fishbein in the 1960s, used to predict behaviors based on an individual's attitudes towards the behavior and subjective norms.
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